LEGAL — PRIVACY POLICY

Privacy

Last updated: 2 March 2026

COMPLIANCE NOTICE

AveFrame is based in Cape Town, South Africa. This policy complies with the Protection of Personal Information Act (POPIA), the EU General Data Protection Regulation (GDPR), and other applicable international privacy frameworks. Your rights under your local jurisdiction apply in full.

1. Who we are

AveFrame ("we", "us", "our") is a product studio based in Cape Town, South Africa. We operate the website https://aveframe.com and the following products:

  • Utiliify (utiliify.com) — Developer and productivity toolkit
  • ICE5e (ice5e.com) — D&D 5e character sheet manager
  • MailChrono (mailchrono.com) — Unified email inbox (coming soon)

Each product may have its own privacy policy covering product-specific data handling. This policy covers the AveFrame marketing website and general practices shared across all products.

For privacy enquiries, contact us at: hello@aveframe.com

2. What information we collect

On this website (aveframe.com)

  • Contact form: When you submit the contact form, we collect your name, email address, subject, and message. This data is sent via Brevo (our email service provider) and delivered to our team inbox.
  • Newsletter / early access sign-up: When you subscribe, we collect your email address. This is stored in Brevo's contact management system for the purpose of sending product updates and announcements.
  • Analytics: We may use Cloudflare Web Analytics, which collects aggregated, anonymised page visit data. It does not use cookies, fingerprinting, or track individuals.
  • Server logs: Our hosting provider (Cloudflare) may log technical information such as IP addresses and request timestamps for security and performance.

Across our products

Each AveFrame product handles data differently based on its function. We follow these principles across all products:

  • We collect the minimum data necessary for the product to function
  • We do not sell, rent, or trade your personal information
  • We do not use third-party advertising networks or trackers
  • Where possible, data stays on your device (e.g. Utiliify works entirely offline)

For product-specific privacy details, refer to the privacy policy within each product.

3. How we use your information

  • To respond to your contact form enquiry
  • To send product updates and announcements you have subscribed to
  • To understand aggregate traffic patterns and improve the site
  • To maintain the security and operation of our services
  • To comply with legal obligations

We will not use your personal information for any purpose other than those listed above without your explicit consent.

4. Third-party service providers

We use the following third-party services to operate:

Any third-party processors are contractually bound to handle your information securely and in accordance with applicable law.

5. Legal basis for processing

Under POPIA (South Africa)

  • Consent: You provide information voluntarily by submitting forms or subscribing
  • Legitimate interest: Server logs for security and operations
  • Legal obligation: Record retention as required by South African law

Under GDPR (European Union)

  • Consent (Art. 6(1)(a)): Newsletter subscription and contact form submissions
  • Legitimate interest (Art. 6(1)(f)): Security logging, analytics, and service improvement
  • Legal obligation (Art. 6(1)(c)): Compliance with applicable laws

6. Data retention

  • Contact form messages: Retained for up to 12 months after resolution of your enquiry
  • Newsletter subscribers: Until you unsubscribe or request deletion
  • Analytics data: Aggregated and anonymised; no individual data retained
  • Server logs: Retained per Cloudflare's standard log retention (typically 72 hours)

You may request deletion of your data at any time.

7. Your rights

All users

Regardless of your location, you have the right to:

  • Know what personal information we hold about you
  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Unsubscribe from communications at any time

South African residents (POPIA)

EU/EEA residents (GDPR)

  • Right to data portability
  • Right to restrict processing
  • Right to withdraw consent at any time
  • Right to lodge a complaint with your local data protection authority

California residents (CCPA)

  • Right to know what personal information is collected, used, and shared
  • Right to request deletion
  • Right to opt out of the sale of personal information (we do not sell personal information)

To exercise any of these rights, contact us at hello@aveframe.com with the subject line "Privacy Request".

8. Cookies

This website does not use cookies for tracking, advertising, or profiling. We do not use third-party advertising networks. Some essential functionality (such as session management in our products) may use strictly necessary cookies, which do not require consent under GDPR or POPIA.

9. International data transfers

Our infrastructure (Cloudflare) and email provider (Brevo) may process data on servers located outside South Africa and the EU. Where this occurs, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Cloudflare's and Brevo's data processing agreements
  • Appropriate safeguards as required by POPIA Section 72

10. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, or loss. This includes:

  • HTTPS encryption for all data transmission
  • Reputable infrastructure providers with SOC 2 compliance
  • Minimal data collection and storage practices
  • Regular review of security practices

11. Children

This website is not directed at children under the age of 18 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will update the "last updated" date at the top of this page. For material changes, we will notify subscribers via email. Continued use of our site after changes constitutes acceptance of the updated policy.

13. Contact us

For any privacy-related questions, requests, or complaints:

AveFrame
Cape Town, South Africa
hello@aveframe.com

If you are not satisfied with our response, you may lodge a complaint with the relevant authority in your jurisdiction: